The Domain Lot - Domain Name Sales

The term domain name has multiple related meanings:

A name that identifies a computer or computers on the internet. These names appear as a component of a Web site's URL, e.g. catchydomainnames.com. This type of domain name is also called a hostname. The product that domain name registrars provide to their customers. These names are often called registered domain names. Names used for other purposes in the Domain Name System (DNS), for example the special name which follows the @ sign in an email address, or the Top-level domain names like .com, or the names used by the Session Initiation Protocol (VoIP), or DomainKeys. They are sometimes colloquially (and incorrectly) referred to by marketers as "web addresses". This article will primarily discuss registered domain names. See the Domain Name System article for technical discussions about general domain names and the hostname article for further information about the most common type of domain name.

The most common types of domain names are hostnames that provide more memorable names to stand in for numeric IP addresses. They allow for any service to move to a different location in the topology of the Internet (or an intranet), which would then have a different IP address.

By allowing the use of unique alphabetical addresses instead of numeric ones, domain names allow Internet users to more easily find and communicate with web sites and other server-based services. The flexibility of the domain name system allows multiple IP addresses to be assigned to a single domain name, or multiple domain names to be assigned to a single IP address. This means that one server may have multiple roles (such as hosting multiple independent Web sites), or that one role can be spread among many servers. One IP address can also be assigned to several servers, as used in anycast and hijacked IP space.

Hostnames are restricted to the ASCII letters "a" through "z" (case-insensitive), the digits "0" through "9", and the hyphen, with some other restrictions. Registrars restrict the domains to valid hostnames, since, otherwise, they would be useless. The Internationalized domain name (IDN) system has been developed to bypass the restrictions on character allowances in hostnames, making it easier for users of non-English alphabets to use the Internet. The underscore character is frequently used to ensure that a domain name is not recognized as a hostname, for example with the use of SRV records, although some older systems, such as NetBIOS did allow it. Due to confusion and other reasons, domain names with underscores in them are sometimes used where hostnames are required.

Domain Parking

You type in what you think is the domain name of a particular site, but instead you find yourself at a generic-looking page with a lot of links relevant to the actual site you were looking for. Often there is an offer to buy the domain name as well. This is a "parked" domain. Perhaps you mistyped the site address, or you appended the wrong top-level domain; someone has realised that this was likely to happen, and has registered this misnomer and had it resolve to a "parked" page.

Domain parking can be extremely lucrative, and if you're in the business of registering domain names which look like they might be valuable, but aren't sure what to do with them in the meantime, parking them can be a good idea. Sites like Sedo.com offer a domain parking service, which generates the page with the pay-per-click links on it that redirect the visitor to other sites which might be relevant. You could also set up your own parked page, and just put pay-per-click ads on it of your own. The benefit is that you don't have to do anything – if people visit and click, you've made a profit, and if they don't, you haven't lost anything (unless you paid for the parking service, of course).

Another form of domain parking is registering a domain that you know people are likely to type instead of your actual domain name, and having it redirect to your site. This is a sensible idea if you are concerned that you are losing type-in traffic because of confusion over your domain name.

Domain parking was conducted on a huge scale by the .com registry company VeriSign, between 15th September and 4th October 2003. Every unregistered .com address redirected to a VeriSign "web portal" with information about VeriSign products and services. There was much objection to this practice, and VeriSign was forced to stop. (Technically, this was employment of a Wildcard DNS record, which is a record in the DNS zone file that will match any requests for non-existent domain names.)

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